Also published on my 'Under the Helmet' Blog
Time for Indonesia and World Superbikes to get to know each other
This week’s announcement that Indonesia’s Sentul Circuit will return to the World Superbike calendar was greeted enthusiastically by fans across South East Asia. If my Twitter list is at all representative, Indonesia accounts for the vast majority of motorcycle racing followers in the region. What was most interesting about the comments in my timeline is that so many of them said “Wow, that’s great … when will MotoGP get here?” The success of motorcycle racing’s premier class has been enormous in Indonesia, where more than 7m new motorcycles are sold annually, and recognition of the country’s importance is reflected in the prominent “Semakin Di Depan” (moving ahead) and “Satu Hati” (One Heart) sponsorship sported by the Yamaha and Honda factory bikes and riders.
In strategic terms it looks very much as though World Superbike is attacking MotoGP at a moment of weakness, as it enters a transitional year of 1000cc manufacturer bikes mixing with CRT hybrids. While it is interesting for the race nerds amongst us and necessary for the long term health of the sport, it is unlikely to provide much of a competitive spectacle in the coming season.
Taking my Twitter list, which contains around 400 Indonesian MotoGP fans as a sample, the demographics could hardly be more attractive to sponsors. I am quite sure that not a single one of them is more than 35 years old, they are all graduates or undergraduates, speak fluent English and are very internet savvy.
World Superbike has now grabbed their attention by making their announcement about Sentul a few days before the opening round at Phillip Island and, on day one, is putting on a fantastic show. In the first qualifying session, just one second separates fastest man Jonathan Rea from Hiroshi Aoyama in 15th place. New fans are also sure to enjoy the intensity of tomorrow’s Superpole qualifying and the fact that there are two races – of similar length to a MotoGP round – at each meeting. The supporting Supersport 600 class is also intensely competitive and at a level that will not disappoint regular observers of Moto2.
Indonesia’s knowledgeable, enthusiastic MotoGP fans now have a very good reason to take a close look at World Superbikes and I predict that they will enjoy the show and will have taken it to their hearts by the time the series gets to Sentul next season.
For my Twitter friends and others who are new to World Superbikes, I recommend that taking a look at the 2012 preview video on the official site will be a good way to get up to speed. It contains plenty of information about teams and riders and footage from each round in 2011.
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TV coverage in Asia is on Star Sports ESPN, subject to local scheduling.