Nokia plans to crush Google Street View

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Back in 2007, Nokia bought mapping powerhouse Navteq. The move pumped up Nokia’s mapping position in mobile, which has grown and evolved over the years. Last fall, Nokia announced the HEREplatform that combines Nokia’s mapping and location assets under one brand. Like most data, mapping data is constantly changing. To keep up, Nokia is rolling out a serious assault on Google with its street level 3D photography.
Last November, Nokia acquired a company from Berkeley, California called earthmine. What does earthmine do? They collect detailed and accurate 3D street level using cars. The vehicles use a system that basically consist of a Lumia 920, Surface Pro, and the 3D camera rig. (Psst. Remember that Navteq car we saw in the UK?)
Now, the heart and soul of this set up is that camera rig. You have 4 cameras that capture nearly 68 megapixels together to create a 360 degree view. Another important component of the camera rig is the LIDAR scanner. It has plenty of uses, but here it’s used to map 3D points using lasers. The LIDAR scanner will fire a laser and illuminate an object. It then analyzes the reflected light to measure distance.
All this data from the various sensors is fed into a data collection box that sits up front where your passenger would put his or her feet. You also have a Surface Pro that is running custom software from Nokia and earthmine to help drivers know which routes to take and gives feedback to Nokia, like the drivers current location. The Lumia 920 is basically used as a Wi-Fi hotspot by giving a data connection to the Surface Pro and other devices on board.



nokia_here_3d_mapping_earthmine_sg_3.jpg






[video=youtube_share;Nz6qtaHqxX4]http://youtu.be/Nz6qtaHqxX4[/video]





The cars used by Nokia/earthmine are either a VW Jetta TDI or a Subaru Forester/Crosstek. What’s really interesting is that the mapping system developed costs about the same price as the cars used to transport it. Nokia seems to think it’s worth it though, claiming that they’ll be able to pass Google soon when it comes to street level data.
All this data will be used to create compelling street level data. You can already see some of it popping up in major cities across the United States and Europe if you go to HERE.com.
Read more about the set up at SlashGear, who had a chance to ride along with Nokia/earthmine recently. It's a fascinating read about the future of HERE maps.





Article from:


Take a look at how Nokia plans to crush Google Street View | Windows Phone Central


 
Just installed (Windows 8.1 App) and playing around with the Nokia Maps App - running it on a Microsoft Surface Pro tablet (Downloadable here : HERE Maps app for Windows in the Windows Store) & I like it. Very easy to find your away around all the menu's, the user interface all round is excellent.


Offline maps are a breeze to download and very detailed



nokia thai map.jpg




Looking around Beijing, China for instance, the search categories are easy to use and enable quick navigation


nokia map beijing.jpg
 
Betting against google (and on Nokia) ?? Thats a tough sell.

Not saying this isnt a great app, I havent used it, only google have a way of steam rollering this kind of stuff.
 
Where does Nokia's ("Here") map data come from?



From Wikipedia Here (Nokia) - Wikipedia, the free encyclopedia



For more than a decade, Nokia has built its mapping and location business by acquiring location technology and know-how. It all began in 2001 as Smart2Go, a generic 3D-map interface for access to tourist information on mobile terminals. It was developed by an EU consortium named TellMaris.[SUP][8][/SUP] Nokia gained the rights to the software when it acquired Berlin-based route planning software company gate 5 in August 2006, which has become the cornerstone for the company's mapping business.[SUP][9][/SUP] It then made the Smart2Go application free to download.[SUP][10][/SUP][SUP][11][/SUP][SUP][12][/SUP][SUP][13][/SUP][SUP][14][/SUP]
In October 2007, Nokia acquired the Chicago-based company NAVTEQ, which was the largest maker of automotive grade map data used in car navigation equipment.[SUP][15][/SUP][SUP][16][/SUP][SUP][17][/SUP][SUP][18][/SUP] That acquisition brought Nokia 25 years of experience in creating automotive grade content and a deep footprint in the automotive industry.
In 2008, Nokia picked up geo social networking site Plazes and the following year it bought mobile applications developer bit-side, social location pioneer Plum, and social travel service Dopplr. In 2010, it acquired Metacarta a leading enterprise local search service used by security and military.
In April 2011, Nokia released a beta version of 3D maps that covered 20 cities in the world. By August 2011, the coverage has expanded to 23 cities, and in 2012, Nokia bought earthmine, which specialises in street level 3D image capture.[SUP][19][/SUP]
In May 2011, Ovi Maps was renamed to Nokia Maps when Nokia streamlined its services offering under the head brand.[SUP][20][/SUP]
In October 2011, Maps & Drive for Windows Phone 7 (Mango) has been announced, which was available on Nokia Lumia phones (710, 800 and in 2012, the 900). However, major features such as off-line routing and text-to-speech navigation of street names, compared to the Symbian version, were absent.[SUP][21][/SUP] These features were eventually brought over to the Windows Phone platform in 2012.
On 13 November 2012, Nokia announced that it would rebrand its location offering as Here to highlight its vision for the future of location based services and its belief in the importance of mapping.[SUP][22][/SUP][SUP][23][/SUP][SUP][24][/SUP]
 
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