Assume it needs a special player.. and a few other issues..
I remember a clever video short, done in 360, which had a mystery element.. You had to work out a who dunnit.. And it wasnt possible to work it out without seeing things happening on different parts of the image in one go, it required viewing from multiple angles to get the clues. Kind of clever and I could see this being useful for that kind of 'new' story telling idea. Slightly minority reportesque.